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The Zebra
Fintech
The Zebra is an Austin-based insurance comparison website that lets consumers compare auto, home, and other insurance quotes from many different carriers in one place.
$908M
+$6.41
307.94%
30 days ago
$2.08
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The Zebra was founded in 2012 by Adam Lyons and Keith Melnick, based on the observation that shopping for auto and home insurance, a purchase decision most consumers make relatively infrequently and often find confusing given the significant variation in pricing and coverage across different insurance carriers for the same underlying risk profile, had historically required consumers to either work with a traditional insurance agent, who might have limited carrier relationships and corresponding financial incentive to favor certain carriers, or separately visit and enter their information into multiple different individual insurance companies' websites to compare quotes, a time-consuming process that discouraged many consumers from thoroughly shopping around even though insurance pricing can vary quite significantly between carriers for functionally similar coverage. The Zebra's platform lets consumers enter their information once and receive comparative insurance quotes from a very large number of different insurance carriers, letting consumers efficiently compare pricing and coverage options across many providers without needing to separately visit and re-enter their information at each individual insurance company's own website, a comparison shopping model similar in concept to other insurance and financial product comparison websites but with The Zebra positioning itself around particularly comprehensive carrier coverage and transparent, unbiased comparison presentation. The company generates revenue primarily through referral fees paid by insurance carriers and agents when a consumer using The Zebra's comparison tool ultimately purchases a policy through a referred carrier, a common business model in the insurance comparison shopping category that lets the company offer its comparison service to consumers at no direct cost while monetizing through the insurance industry side of the transaction instead. The Zebra has built out educational content and tools beyond core insurance comparison shopping, helping consumers better understand insurance coverage options, state-specific insurance requirements, and other factors relevant to making informed insurance purchasing decisions. The company's customers are consumers shopping for auto and home insurance across the United States. The Zebra has raised substantial venture funding from investors including Weatherford Capital, Accel, and Silverton Partners, reaching a valuation exceeding $1 billion according to PitchBook data, competing with other insurance comparison platforms.
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