Companies
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Thirty Madison
Healthtech
Thirty Madison is a New York-based direct-to-consumer telehealth company operating a portfolio of condition-specific brands, including Keeps for hair loss and Cove for migraines, that combine virtual care with medication delivery.
$2.87B
+$51.33
2,792.64%
30 days ago
$1.84
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Thirty Madison was founded in 2017 by Steven Chean and Demetri Karagas, building a portfolio of separate, condition-specific telehealth brands rather than a single generalized telehealth platform, based on the observation that consumers seeking treatment for specific, often somewhat sensitive or embarrassing health conditions, such as hair loss or migraines, respond better to marketing and a patient experience specifically tailored to that particular condition rather than a more generic, one-size-fits-all telehealth brand covering many unrelated conditions, a positioning strategy that has let each of Thirty Madison's individual brands build focused, condition-specific marketing, educational content, and treatment protocols optimized for that particular patient population's specific needs and concerns. The company's most prominent brand, Keeps, focuses specifically on hair loss treatment for men, offering virtual consultations with licensed physicians who can prescribe FDA-approved hair loss medications delivered directly to patients, addressing a condition that, similar to some of the men's health conditions that competitor Ro (originally Roman) built its business around, many men find uncomfortable discussing with an in-person doctor, making a discreet virtual care option particularly appealing for this specific patient population. The company's other brands include Cove, focused on migraine treatment and prevention, and other condition-specific brands addressing additional health areas, each following a similar model combining virtual physician consultations with direct medication delivery specifically tailored to that brand's particular target condition and patient population. Thirty Madison has positioned its multi-brand portfolio strategy as letting it build deep, specialized expertise and highly targeted marketing for each specific condition area it addresses, rather than trying to build a single broader telehealth brand attempting to address many different, sometimes quite different patient populations and conditions under one generic brand identity. The company's customers span patients seeking discreet, convenient virtual care and medication access for the specific conditions each of its brands addresses. Thirty Madison has raised substantial venture funding from investors including Polaris Partners, Northzone, and General Catalyst, reaching unicorn status, competing broadly with other direct-to-consumer telehealth companies including Ro and Hims & Hers.
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