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Udemy
Enterprise Software
Udemy is a publicly traded, San Francisco-based online learning marketplace where independent instructors create and sell video courses across a very wide range of subjects, from technical skills to personal development.
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Udemy was founded in 2010 by Eren Bali, Oktay Caglar, and Gagan Biyani, building an online course marketplace that, distinct from platforms built around a small number of professionally produced courses or partnerships with traditional academic institutions, let virtually any independent instructor with relevant expertise create and publish their own video course covering a subject they know well, then sell that course to students directly through Udemy's marketplace, an open, instructor-driven content creation model that let Udemy build an enormously broad course catalog spanning an extremely wide range of subjects, from programming and technical skills to business, personal development, hobbies, and countless other topics, far broader than platforms relying on a more curated, centrally produced content development approach could typically achieve. Udemy's marketplace model generates revenue by taking a percentage of course sale revenue, with individual course prices typically set by instructors themselves within Udemy's pricing guidelines, and the platform has built a very large catalog of courses created by tens of thousands of independent instructors globally, reflecting the scale advantages of an open, instructor-driven content model that can rapidly expand into new subject areas as instructors with relevant expertise choose to create courses, without Udemy itself needing to centrally identify and commission content for every specific topic area. The company has increasingly built out Udemy Business, a separate product specifically targeting corporate customers who want to provide employees with access to a curated selection of Udemy's course catalog as an employee training and development benefit, a business-to-business product line that has grown to represent a very significant and growing share of Udemy's overall revenue, reflecting corporate learning and development budgets as an important complementary revenue source alongside Udemy's original individual consumer course sales business. Udemy went public via a traditional initial public offering on Nasdaq in 2021. The company's customers span individual consumer learners purchasing courses directly and corporate customers purchasing Udemy Business subscriptions for employee training, competing with other online course platforms including Coursera and LinkedIn Learning.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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