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Uplight
Enterprise Software
Uplight is a Boulder, Colorado-based energy technology company providing software that helps electric utilities engage customers around energy efficiency, demand response, and electrification programs.
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Uplight was formed in 2019 through the merger of several previously separate energy technology companies, including Tendril, Simple Energy, and FirstFuel, combining their respective technologies into a unified platform aimed at helping electric utilities more effectively engage their residential and business customers around energy efficiency, demand response, and, increasingly, electrification programs, addressing utilities' growing need for sophisticated customer engagement and program management technology as the broader energy transition has significantly increased the complexity and importance of utility customer programs relevant to managing electricity demand, encouraging adoption of electric vehicles and heat pumps, and supporting the broader shift toward a more decentralized, renewable-energy-heavy electricity grid. Uplight's platform provides tools that help utilities design, market, and manage various customer-facing energy programs, including tools that help customers understand and reduce their energy usage, programs that incentivize customers to shift their electricity usage timing to help balance grid demand (demand response), and tools supporting the growing number of utility programs aimed at encouraging customer adoption of electric vehicles, heat pumps, and other electrification technologies that are becoming increasingly important to broader decarbonization goals but that require significant customer education, incentive program design, and engagement technology to drive meaningful adoption. The company has positioned its technology as helping utilities navigate an increasingly complex customer engagement landscape, since utilities have historically had a relatively limited, transactional relationship with most residential customers beyond simply billing them for electricity usage, but the broader energy transition has created much greater need for utilities to actively engage customers around more complex energy choices and programs relevant to managing grid demand and supporting decarbonization goals. Uplight's customers span electric utilities across the United States and internationally seeking more sophisticated customer engagement and program management technology to support their energy efficiency, demand response, and electrification program goals. The company has raised substantial venture funding from investors including Techstars, Fifth Wall, and TELUS Ventures, reaching unicorn status.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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