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Vox Media
Media & Entertainment
Vox Media is a New York-based digital media company operating a portfolio of editorial brands including Vox, The Verge, Eater, and SB Nation, along with a significant studio production and advertising technology business.
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Vox Media was founded in 2005 by Jim Bankoff, Tyler Bleszinski, and others, originally under the name SB Nation, a sports blog network, before expanding significantly through both founding new editorial brands and acquiring existing digital media properties to build a diversified portfolio of distinct editorial brands, each with its own focused subject matter area and target audience, including Vox itself, focused on explanatory journalism and current events; The Verge, covering technology and consumer culture; Eater, covering food and restaurant culture; and several other brands covering specific subject areas and audience niches, a multi-brand portfolio strategy that let Vox Media diversify its advertising revenue and audience base across several distinct editorial properties rather than depending entirely on a single media brand's performance. The company built significant proprietary advertising and content management technology, including its Chorus content management system, originally developed to support its own editorial brands' publishing and advertising needs before being licensed to other media companies as a separate revenue line, reflecting a broader strategy among some digital media companies of developing and monetizing internal technology infrastructure as an additional business beyond core editorial content and advertising revenue. Vox Media has also built a significant video and audio content studio production business, producing content for its own platforms as well as for third-party streaming services and other distribution partners, diversifying beyond traditional display and video advertising revenue tied to its own owned-and-operated websites and apps. The company merged with New York Media, publisher of New York Magazine and associated brands including The Cut and Vulture, in 2019, further expanding its portfolio of distinct editorial brands. Vox Media has navigated the broader financial challenges facing digital media companies as advertising revenue has increasingly consolidated around dominant technology platforms, pursuing business model diversification through its studio production, technology licensing, and events businesses alongside its core editorial advertising revenue. The company has raised substantial venture funding from investors including NBCUniversal, Comcast Ventures, and General Atlantic.
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