Companies
/
Whoop
Healthtech
Whoop is a Boston-based wearable fitness technology company providing a screenless fitness and recovery tracking wristband, sold through a subscription model, that focuses on recovery, strain, and sleep metrics rather than a traditional smartwatch experience.
$6.46B
+$6.89
2,386.26%
30 days ago
$0.29
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
Sign up with Augment to see the latest market activity.
Whoop was founded in 2012 by Will Ahmed, John Capodilupo, and Aurelian Nicolae, building a wearable fitness tracking device distinguished from more mainstream fitness trackers and smartwatches by its deliberately minimal, screenless design, focusing entirely on continuous physiological data collection, including heart rate, heart rate variability, sleep quality, and respiratory rate, rather than offering the broader smartphone notification and app ecosystem functionality that devices like the Apple Watch and various other mainstream smartwatches provide, a positioning aimed at athletes and fitness-focused users who wanted deep physiological tracking without the distraction and battery life tradeoffs of a full smartwatch's broader notification and app functionality. Whoop's core product philosophy centers on three key derived metrics, "strain," measuring the cardiovascular and muscular load a user's body has experienced through both exercise and daily activity, "recovery," measuring how well-recovered and prepared a user's body is for further physical exertion based on overnight physiological data including heart rate variability, and "sleep," providing detailed sleep quality and stage analysis, with the company's underlying philosophy emphasizing that properly balancing exertion (strain) against adequate recovery, rather than simply maximizing daily exercise volume, is key to sustainable fitness improvement and avoiding overtraining or injury. The company notably sells its wearable hardware bundled with a required ongoing subscription fee that provides access to its data analysis and coaching features, a hardware-plus-mandatory-subscription business model distinct from many competing fitness trackers that typically sell hardware as a one-time purchase with optional premium subscription features, reflecting Whoop's positioning of its core value proposition as fundamentally being the ongoing data analysis and insight generation rather than the hardware device itself. Whoop has built particular popularity among professional and competitive athletes, as well as fitness enthusiasts specifically interested in optimizing training load and recovery, positioning itself somewhat differently from more mainstream, broader-purpose smartwatches like the Apple Watch or Fitbit that serve a more general consumer audience beyond dedicated fitness and performance optimization use cases specifically. The company has raised substantial venture funding from investors including SoftBank Vision Fund, IVP, and Two Sigma Ventures.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
