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Workato
Enterprise Software
Workato is a Mountain View-based integration and automation platform that lets businesses connect different software applications and automate workflows between them without extensive custom coding.
$1.96B
+$5.04
916.26%
30 days ago
$0.55
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Workato was founded in 2013 by Vijay Tella and Gautham Viswanathan, based on the observation that businesses typically use many different software applications across various departments and functions, but that connecting and automating workflows between these different applications, such as automatically syncing customer data between a sales CRM system and a marketing automation platform, or automatically creating a support ticket when a certain event happens in another system, has historically required either significant custom software development work or purchasing many separate, narrowly focused point-to-point integration tools for each specific pair of applications a business wanted to connect. Workato's platform provides a general-purpose integration and automation tool that lets business users, including those without deep technical or software development expertise, build automated workflows connecting many different software applications together, using pre-built connectors for a very wide range of popular business software applications and a relatively accessible visual workflow builder that lets users define automated processes spanning multiple different connected applications without needing to write extensive custom code for each specific integration. The company has positioned its platform as addressing the "integration" challenge that many businesses face as they adopt an increasingly large number of different specialized software-as-a-service applications across various business functions, creating a growing need to connect and automate workflows across this expanding patchwork of different software tools rather than having all business data and processes centralized within a single unified software platform, a common challenge often described within the industry as addressing "application sprawl" or building better connectivity across a company's broader software ecosystem. Workato has particularly emphasized accessibility for relatively non-technical business users, sometimes described as enabling "citizen integrators," business users without formal software development training who can nonetheless build workflow automations using Workato's visual tools, while also supporting more technical, code-based customization for more complex integration requirements that visual tools alone cannot address. The company's customers span businesses across many industries seeking to automate workflows and data synchronization across their various software applications. Workato has raised substantial venture funding from investors including Altimeter Capital, Insight Partners, and Google.
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