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Yotpo
Enterprise Software
Yotpo is a New York-based e-commerce marketing platform providing customer reviews, loyalty programs, and subscription tools that help online retailers build customer trust and encourage repeat purchases.
$94.2M
-$0.67
81.96%
30 days ago
$0.82
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Yotpo was founded in 2011 in Israel by Tomer Tagrin and Omri Cohen, based on the observation that customer reviews and ratings became an increasingly important consideration in online purchasing decisions. with prospective customers frequently relying heavily on other customers' reviews and ratings when deciding whether to purchase a product from an e-commerce merchant they may not have prior experience with, but that many e-commerce merchants, particularly smaller and mid-sized businesses, lacked effective tools for systematically collecting, displaying, and leveraging customer reviews and other forms of customer-generated content to build trust with prospective new customers. Yotpo's platform provides tools that help e-commerce merchants systematically collect customer reviews and other user-generated content, such as customer photos and videos featuring purchased products, and effectively display this content on their online store to help build trust and provide social proof for prospective customers researching a purchase decision, addressing the common challenge that customer reviews and testimonials, while valuable, don't accumulate systematically or display effectively without dedicated tools specifically designed to solicit, manage, and showcase this customer-generated content. The company has expanded significantly beyond its original reviews and user-generated content focus into a broader e-commerce marketing platform, including customer loyalty and rewards program tools that help merchants encourage repeat purchases and build stronger ongoing customer relationships, and subscription commerce tools that let merchants offer recurring subscription purchase options for their products, building a more comprehensive suite of customer retention and engagement tools beyond only the reviews functionality that originally built Yotpo's customer base and brand recognition. Yotpo has built deep integrations with Shopify and maintains a significant presence within the Shopify app ecosystem becoming one of the most widely used marketing and customer engagement tools within the broader Shopify merchant ecosystem, according to Shopify's app marketplace data. The company's customers span e-commerce merchants across many industries and sizes seeking to build customer trust and encourage repeat purchases. Yotpo has raised very substantial venture funding from investors including Bessemer Venture Partners, Access Industries, and Baseline Ventures, reaching a valuation exceeding $1.4 billion, according to reports from TechCrunch and Crunchbase. Reported historical financing valuation; not a current fair-value determination or indication of an executable transaction price.
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