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Zapier

Enterprise Software
Zapier is an Sunnyvale, California-based automation platform that lets non-technical users connect thousands of different web applications together and automate workflows between them without writing code.
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Zapier was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, based on the observation that as businesses and individuals increasingly relied on many different web-based software applications for various tasks, connecting and automating workflows between these different applications, such as automatically saving email attachments to cloud storage or automatically adding new customer sign-ups to an email marketing list, historically required either custom software development work or, for non-technical users, entirely manual repetitive effort moving information between different disconnected applications by hand. Zapier's platform lets users build automated workflows, called "Zaps," that connect different web applications together using a straightforward, largely non-technical configuration interface, letting a very wide range of users, including individual professionals, small business owners, and larger organizations without dedicated technical staff, automate repetitive tasks spanning many different combinations of popular web applications without needing traditional software development skills or working with an internal engineering team, addressing automation needs for smaller-scale, individual, or small business use cases that might not justify the more substantial internal engineering investment that more complex enterprise integration platforms are often built to address. The company built its very large scale and adoption substantially around supporting an enormous number of different application integrations, letting users connect thousands of different popular web applications and services together in whatever specific combination matches their particular workflow automation needs, a breadth of integration support that has made Zapier a particularly accessible and widely adopted automation tool for individual professionals and smaller organizations without dedicated technical resources for building custom integrations themselves. Zapier has increasingly incorporated AI capabilities into its platform, including AI-assisted workflow building tools that help users describe an automation they want in natural language and have Zapier suggest or automatically build the corresponding workflow, reflecting the broader industry trend of automation and integration platforms incorporating generative AI to make building automated workflows even more accessible to non-technical users. The company's customers span individual professionals, small businesses, and larger organizations across virtually every industry seeking accessible workflow automation. Zapier has historically raised less outside capital than many technology companies of comparable scale and has remained privately held relative to many other prominent technology companies of comparable scale.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.