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Zeta
Fintech
Zeta Global is a publicly traded, New York-based marketing technology company providing an AI-driven customer data platform and marketing tools that help brands personalize customer engagement across channels.
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Zeta Global was founded in 2007 by David Steinberg and John Sculley, the latter a former Apple CEO, building a marketing technology platform that combines customer data management with AI-driven marketing tools intended to help brands identify, understand, and personalize marketing engagement with both existing customers and prospective new customers across multiple different marketing channels, including email, social media advertising, and other digital marketing channels, addressing the broader marketing industry challenge of unifying customer data scattered across many different systems and channels into a coherent, actionable view that can inform more effective, personalized marketing engagement. Zeta's platform combines a customer data platform, aggregating and unifying customer data from a brand's various data sources into comprehensive customer profiles, with AI-driven marketing tools that use this unified customer data to inform more precisely targeted and personalized marketing campaigns across various channels, including using predictive analytics to identify which customers are most likely to respond to specific marketing messages or are at risk of churning, informing more efficient and effective allocation of marketing resources and messaging. The company has built a particularly large proprietary data asset through years of accumulated first-party and licensed data, which it has argued gives its AI-driven marketing tools and customer insights particular depth and accuracy relative to marketing platforms relying more heavily on customers' own first-party data alone without Zeta's additional proprietary data assets built up over its extended operating history. Zeta went public via a traditional initial public offering on the New York Stock Exchange in 2021. The company's customers span large brands and enterprises across many industries seeking more data-driven, personalized marketing capabilities across multiple digital marketing channels. Zeta has raised substantial private funding over its history from investors including General Atlantic and Franklin Templeton prior to going public, competing with other customer data platform and marketing technology providers including Salesforce Marketing Cloud and Adobe Experience Cloud.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
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