Companies
/
Away
Consumer & E-commerce
Away is a direct-to-consumer luggage and travel accessories brand known for its hard-shell suitcases with built-in phone chargers.
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
Away was founded in 2015 by Jen Rubio and Steph Korey, who had previously worked together at Warby Parker, applying a similar direct-to-consumer playbook, selling premium-feeling products at a lower price point than traditional retail by cutting out middlemen and marketing heavily through social media and influencer partnerships, to the travel luggage category. The company's signature product is a polycarbonate hard-shell suitcase, initially notable for including a removable battery pack built into the case that let travelers charge their phones on the go, a feature that helped generate significant early social media buzz and word-of-mouth, particularly among younger, frequent travelers who saw the products shared widely on Instagram. Away expanded from its original core suitcase lineup into a broader range of travel products, including different suitcase sizes and materials, packing organizers, travel bags, and other travel accessories, while also opening physical retail stores in a number of major cities to complement its e-commerce business, reflecting a common trajectory among digitally native brands that eventually build out omnichannel retail presence once they've established brand awareness online. The company drew significant media attention in late 2019 following reporting on its workplace culture, which led to co-founder and then-CEO Steph Korey temporarily stepping back from the CEO role before later returning; the episode became a widely discussed case study in the challenges facing high-growth, venture-backed direct-to-consumer brands navigating both rapid scaling and workplace culture issues. Away also had to adjust its signature removable battery feature due to airline regulations restricting certain lithium battery configurations in checked luggage. The company has raised substantial venture funding from investors including Global Founders Capital and Forerunner Ventures, reaching a valuation exceeding a billion dollars at its peak.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
| Company | Valuation |
|---|---|
Open TechStyle Fashion Group Consumer & E-commerce | $171B |
Open Shein Consumer & E-commerce | $31B |
Open Fanatics Consumer & E-commerce | $19.3B |
Open Whatnot Consumer & E-commerce | $19.1B |
Open Instacart Consumer & E-commerce | $13.5B |
Sign up with Augment to see the latest market activity.
