Companies
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Faire
Consumer & E-commerce
Faire is a San Francisco-based online wholesale marketplace connecting independent retailers with small and emerging brands for wholesale purchasing.
$9.43B
+$19.29
6,434.30%
30 days ago
$0.30
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Faire was founded in 2017 by Max Rhodes, Marcelo Cortes, Daniele Perito, and Jeff Kolovson, entering the wholesale marketplace category based on the observation that independent retail store owners historically discovered new products and brands to stock through in-person trade shows and traveling sales representatives, a slow, geographically limited, and inefficient process compared to how online marketplaces had already transformed consumer retail discovery and purchasing. Faire's platform lets independent retailers browse and order wholesale products from a very large catalog of small and emerging brands online, with the company providing risk-reducing features including net-60 payment terms, letting retailers pay 60 days after receiving inventory rather than upfront, and free returns on unsold inventory in many cases, both features intended to reduce the financial risk independent retailers face when trying new, unproven brands they haven't previously stocked, addressing a significant barrier that had limited smaller, newer brands' ability to get into independent retail stores compared to established brands with existing retailer relationships. The company has expanded internationally beyond its original North American market and has built substantial machine learning-driven product recommendation capability to help retailers discover new brands and products likely to perform well in their specific store and customer base. Faire has raised very substantial venture funding from investors including Sequoia Capital, Forerunner Ventures, and Durable Capital Partners, reaching a valuation exceeding $12.4 billion at its peak, positioning itself as one of the most prominent B2B wholesale marketplaces globally.
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