Fetch Rewards

Fetch Rewards was founded in 2013 by Wes Schroll and Ashley Bittner, building a consumer rewards app based on a deliberately simple and broad value proposition: rather than requiring users to shop at specific partner retailers or use a particular payment method to earn rewards, as many earlier retail loyalty and cashback programs required, Fetch lets users simply take a photo of any store receipt, from virtually any retailer, and automatically earns them reward points based on that purchase, regardless of where they shopped, letting the app fit naturally into consumers' existing shopping habits rather than requiring them to change where or how they shop to participate. The company's business model monetizes primarily through partnerships with consumer packaged goods brands, which pay Fetch to offer bonus point promotions on their specific products, giving brands a way to incentivize purchases and gather anonymized data on shopping behavior and brand loyalty patterns across a very large user base, while users benefit from the ability to redeem accumulated points for gift cards to major retailers or other rewards without needing to track separate loyalty programs for every individual store or brand. Fetch's receipt-scanning approach has let it build a very large and rapidly growing user base, since the barrier to participation, simply photographing a receipt after any shopping trip, is lower than programs requiring advance sign-up with specific retailers or use of specific payment cards. The company has expanded its offerings over time to include additional ways to earn rewards points beyond receipt scanning, such as linking a payment card for automatic purchase tracking at certain retailers. Fetch has raised very substantial venture funding from investors including SoftBank Vision Fund, IVP, and Millennium Technology Value Partners, reaching a valuation exceeding $2.5 billion, competing with other consumer rewards and cashback apps including Ibotta and Rakuten.

News

7/7/2026

Fetch Appoints Phil McDonnell as Chief Product Officer

Phil McDonnell joins Fetch to drive product innovation and strategy, leveraging his experience from Chime and Coinbase to enhance the rewards app's offerings.

PR Newswire

12/11/2025

Fetch Reports $179 Billion in Consumer Spending Insights

Fetch's $179 billion in consumer spending insights positions it as a critical player in data analytics, potentially attracting significant investment and partnerships as businesses increasingly rely on data-driven strategies to enhance customer engagement and drive revenue growth.

PR Newswire

ADWEEK

11/27/2025

Fetch Rewards Partners with 500 Brands for User Engagement

Fetch Rewards' partnership with over 500 brands enhances its user engagement strategy, potentially increasing customer retention and driving revenue growth as users seek to maximize points through diverse purchasing options.

CNBC

9/16/2025

Fetch Launches FAST Platform, Tapping into $179 Billion Annual Consumer Spending for Enhanced Marketing Insights

Fetch's FAST platform strategically positions it to leverage the vast consumer spending market, enhancing marketing insights that could redefine advertising effectiveness and drive competitive advantage in a rapidly evolving digital landscape.

PR Newswire

ADWEEK

9/16/2025

Fetch Secures $110 Million Credit Facility from Morgan Stanley, Expanding AI Capabilities

Fetch's $110 million credit facility from Morgan Stanley enhances its financial flexibility, positioning the company to accelerate AI innovation and potentially reshape competitive dynamics in the rapidly evolving tech landscape.

Bloomberg

Bloomberg

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