Getir

Getir was founded in 2015 by Nazim Salur, pioneering the "ultra-fast" or "quick commerce" grocery delivery category in Turkey, which promises grocery delivery within a very short window, often 10 minutes or less, by operating a network of small, densely distributed "dark stores," meaning micro-fulfillment warehouses stocked with popular grocery items and located close enough to customers to enable such rapid delivery, a fundamentally different operational model than traditional grocery delivery services relying on either large supermarkets or centralized warehouses located farther from customers. Getir expanded aggressively into many international markets including the United States, United Kingdom, and various European countries during the ultra-fast delivery sector's peak investment enthusiasm around 2021, alongside numerous well-funded competitors pursuing the same rapid-delivery model, before the category broadly confronted difficult unit economics given the very high cost of maintaining dense networks of small warehouses and rapid delivery staff relative to the relatively low margins on grocery items themselves, leading to significant industry consolidation. Getir subsequently scaled back dramatically from its earlier international ambitions, exiting numerous international markets including the U.S. and UK, laying off a very large share of its workforce, and consolidating its main remaining operations back toward its home market of Turkey, while also acquiring some competitors including FreshDirect and Flink at various points before facing its own significant financial retrenchment. Getir had raised very substantial venture funding from investors including Sequoia Capital and Tiger Global, reaching a peak valuation exceeding $12 billion before its subsequent dramatic decline, illustrating the broader boom-and-bust cycle that affected much of the ultra-fast grocery delivery industry globally.

News

6/19/2026

Uber Acquires Getir's Delivery Business, Plans $500 Million Investment

The Turkish Competition Board approves Uber's acquisition of Getir's delivery business, marking a significant expansion for Uber in Turkey with a $500 million investment commitment.

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2/16/2026

Getir Seeks $700 Million in Lawsuit Against Mubadala

Getir's $700 million lawsuit against Mubadala highlights the escalating financial stakes in the rapid delivery sector, potentially reshaping investor confidence and competitive dynamics in a market increasingly reliant on strategic partnerships and funding.

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Yahoo Finance

The Times of India

2/9/2026

Uber Acquires Getir's Turkish Delivery Business for $335 Million

Uber's $335 million acquisition of Getir's Turkish delivery business strategically enhances its foothold in the rapidly growing quick-commerce sector, positioning the company to better compete against local and global rivals in a key emerging market.

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TechCrunch

Yahoo Finance

11/24/2025

Uber Acquires Getir Food Amid $12B Valuation Decline

Uber's acquisition of Getir Food, amid a $12B valuation decline, signals a strategic pivot towards food delivery, potentially enhancing its market share and diversifying revenue streams in a competitive landscape.

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Arabian Gulf Business Insight | AGBI

9/19/2025

Mubadala Explores Complete Exit from Getir Following $250 Million Investment and Valuation Drop to $374 Million

Mubadala's potential exit from Getir signals a shift in investor confidence, highlighting the challenges faced by high-growth startups amid valuation corrections and raising questions about the sustainability of rapid expansion in the delivery sector.

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Arabian Gulf Business Insight | AGBI