Companies
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Gympass
Consumer & E-commerce
Gympass, now operating as Wellhub, is a Brazilian-founded corporate wellness platform that gives employees access to a large network of gyms, fitness classes, and wellness services through an employer-sponsored subscription.
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Gympass was founded in 2012 in Brazil by Cesar Carvalho, based on the observation that gym memberships and fitness access, while valued by many employees as a wellness benefit, have historically been offered by employers, if at all, either as a flat stipend that employees must then separately spend on a specific gym membership, or not offered at all, missing an opportunity to give employees more flexible access to a variety of fitness and wellness options that might better match their varied preferences and locations, particularly relevant for larger employers with employees spread across many different cities or working remotely. Gympass's platform lets employers offer their employees access to a large network of partner gyms, fitness studios, and wellness service providers, including options like yoga studios, personal training, and various other physical and mental wellness services, through a single subscription that employees can use flexibly across the network rather than being locked into a single specific gym membership, a model that gives employees more choice and flexibility while giving partner gyms and wellness providers reliable revenue from Gympass's aggregated corporate subscriber base and demand generation rather than needing to rely entirely on selling individual memberships to consumers directly. The company expanded its offerings significantly beyond physical gym access to include broader digital wellness content, including guided meditation and stress management apps, nutrition coaching, and mental health support resources, positioning itself as a more comprehensive workplace wellness benefit rather than only fitness access. In 2024, the company rebranded from Gympass to Wellhub, reflecting this broader positioning beyond gym access specifically toward comprehensive employee wellbeing. Gympass has expanded significantly beyond its original Brazilian market into a global corporate wellness benefits provider serving employers across many countries. The company has raised very substantial venture funding from investors including SoftBank Vision Fund, General Atlantic, and Valor Capital Group, reaching a valuation exceeding $2.4 billion, competing with other corporate wellness benefits platforms including Classpass for Business.
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