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Hyperice
Consumer & E-commerce
Hyperice is an Irvine, California-based recovery technology company known for its percussive massage guns and other athletic recovery devices used by professional athletes and consumers.
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Hyperice was founded in 2010 by Anthony Katz, initially developing ice compression therapy products for athletic recovery before expanding into a much broader range of recovery technology products, most notably percussive massage devices, commonly called massage guns, which use rapid, repetitive percussive pressure to help relieve muscle soreness and tension, a product category Hyperice played a significant role in popularizing among both professional athletes and mainstream consumers over the past decade as interest in athletic recovery and wellness technology has grown substantially. The company's product line has expanded well beyond its original percussive massage devices to include vibrating foam rollers, heated and cooled compression wraps for targeted muscle recovery, and various other recovery-focused wearable and handheld devices, positioning Hyperice as a broader recovery technology brand rather than a single-product company. Hyperice has built extensive partnerships with professional sports leagues, teams, and individual athletes across basketball, football, soccer, and other sports, both as a marketing strategy leveraging high-profile athlete endorsement and visibility during televised games, and as genuine product development partnerships that inform the company's recovery technology based on direct feedback from professional athletes and sports medicine professionals about their recovery needs. The company has increasingly incorporated software and app-based guidance into its hardware products, providing users with recommended recovery routines and technique guidance rather than positioning its devices as purely standalone hardware products, reflecting a broader trend of connected fitness and wellness hardware companies adding software and content layers to their physical products. Hyperice has expanded its distribution from an initial focus on professional sports and higher-end specialty retail into broader mainstream consumer retail channels as percussive massage and recovery technology has moved from a niche athletic training tool into a more mainstream consumer wellness product category. The company has raised private equity and venture funding, reaching a valuation in the billions of dollars.
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