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kencko
Consumer & E-commerce
kencko is a direct-to-consumer food brand selling small packets of freeze-dried fruit and vegetable blends designed to be quickly reconstituted into smoothies at home.
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kencko was founded in 2019 by Bertrand Zunino and Yiannis Michalopoulos, based on the observation that while smoothies and similar fruit and vegetable-based drinks are widely recognized as a convenient way to consume more produce, actually making them at home typically requires buying, storing, and prepping fresh or frozen produce, which can spoil before it's used and requires meaningful prep time and cleanup for each smoothie made, friction that the founders believed discouraged many people from incorporating this kind of produce-rich drink into their daily routine as consistently as they might otherwise want to. kencko's core product is single-serving packets of freeze-dried fruits, vegetables, and other functional ingredients such as seeds and superfoods, blended into specific recipe combinations that customers can quickly reconstitute into a smoothie by blending the packet's contents with liquid such as water, milk, or a plant-based milk alternative, eliminating the need to buy, store, wash, and prep fresh produce for each smoothie while still delivering what the company describes as nutritionally comparable produce content to a smoothie made from fresh ingredients, since freeze-drying is generally understood to preserve most nutritional content relatively well compared to some other food preservation and processing methods. The company operates primarily through a direct-to-consumer subscription model, shipping regular deliveries of its smoothie packets directly to customers' homes, reducing the friction of needing to remember to restock ingredients while building a recurring revenue relationship with customers who set up regular subscription deliveries. kencko has positioned its product around convenience and reducing food waste, since freeze-dried packets have a much longer shelf life than fresh produce and eliminate the common problem of fresh produce spoiling before it's used, in addition to the core convenience benefit of eliminating fresh produce shopping, prepping, and storage for smoothie-making specifically. The company has raised venture funding to support its growth as a direct-to-consumer food and beverage brand.
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