Skims

Skims was founded in 2019 by Kim Kardashian, along with co-founders Jens Grede and Emma Grede, building a shapewear and undergarment brand explicitly positioned around inclusivity, offering an unusually wide range of sizes and skin-tone-matched color options relative to many traditional shapewear and undergarment brands, which have historically offered more limited size ranges and a narrower selection of colors marketed as "nude," positioning Skims's broader inclusive sizing and color range as directly addressing a gap many consumers, particularly those outside traditional "standard" body sizes or with darker skin tones, had experienced with more traditional shapewear and undergarment brands. The company has leveraged Kim Kardashian's enormous social media following and general celebrity profile as a central pillar of its marketing strategy, generating outsized brand awareness and marketing reach relative to its actual advertising spend given Kardashian's ability to reach hundreds of millions of social media followers directly, a marketing advantage relatively few consumer brands can access at comparable scale, and the company has continued this celebrity-driven marketing approach through frequent brand ambassador partnerships and product launches featuring other prominent celebrities and public figures. Skims expanded from its original shapewear focus into a broader range of apparel categories, including loungewear, intimates, men's underwear, and swimwear, while maintaining its core brand positioning around body-inclusive sizing and marketing imagery featuring a wide range of body types, a positioning that has resonated with broader cultural shifts toward body positivity and inclusive marketing across the fashion and apparel industry more broadly. The company has achieved rapid growth and significant retail expansion, including standalone physical retail stores in addition to its e-commerce business, and has pursued high-profile marketing partnerships, including with major sports leagues for officially licensed team apparel and undergarments. Skims has raised substantial private funding, reaching a valuation exceeding $4 billion, positioning itself as a commercially successful celebrity-founded consumer brand.

News

10/23/2026

Nike and Skims Launch Bold Red Activewear Collection

The new Nike x Skims collection features versatile activewear and athleisure styles, merging Nike's athletic heritage with Skims' everyday fashion for both workouts and daily wear.

Yahoo

8/17/2026

SKIMS Opens First International Flagship Store in London

The new Regent Street location enhances SKIMS' global presence and customer engagement, following its successful e-commerce launch and previous flagship in New York.

Forbes

8/1/2026

Bloomingdale's One Day Home Sale Offers Up to 70% Off Home Goods

Bloomingdale's One Day Home Sale features discounts of 20% to 70% on home goods, including up to 32% off select Skims intimates and bikinis, available until August 1.

Forbes

7/22/2026

Skims Offers Discounts Up to 79% on Select Apparel

Skims provides significant discounts on various products, enhancing customer appeal through its loyalty program, Skims Rewards, despite the absence of active coupon codes.

Forbes

7/8/2026

Skims Offers Discounts Up To 56% on Loungewear and Lingerie

Skims provides significant savings on various products, enhancing customer experience with a rewards program for exclusive deals and early access to sales.

Forbes