Simplicity is sophistication
The universe drifts toward entropy and left unchecked, complexity compounds.
Doing one critical thing extremely well is better than doing 10 things half-assed. Time and attention are our most limited resources, and saying no is often more valuable than saying yes. We put energy into what moves the needle and cut the rest.
We don’t chase every shiny object and we don’t invest in every single feature.
Doing one critical thing extremely well is better than doing 10 things half-assed. Time and attention are our most limited resources, and saying no is often more valuable than saying yes. We put energy into what moves the needle and cut the rest.
We are lean, resourceful, and scrappy.
We don’t wait for more headcount or more budget. Constraints sharpen execution and in many cases, less is more. We hack solutions together and experiment ourselves before scaling. The larger the project, the more we plan deliberately.
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