Companies
/
Aura
Cybersecurity
Aura is a Boston-based digital safety company offering identity theft protection, credit monitoring, and family online safety tools through a single subscription.
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
Aura was formed through the merger of several previously separate digital safety and identity protection companies, including Aura, EverSafe, and PrivacyStar, consolidating under CEO Hari Ravichandran with the strategic thesis that consumers face an increasingly fragmented landscape of digital risks, spanning identity theft, financial fraud, data breaches, and online safety threats to children, that had historically required subscribing to several different single-purpose apps and services rather than one unified platform. Aura's product bundles identity theft monitoring and insurance, credit monitoring across the major credit bureaus, a password manager, a virtual private network (VPN) for safer browsing, antivirus protection, and parental control and monitoring tools for families concerned about children's online safety, all accessible through a single subscription and mobile app. The company has targeted both individual consumers directly and, through partnerships, employees at large companies that offer Aura as an employee benefit, as well as older adults and their family members concerned about elder financial fraud and scams, a demographic Aura has specifically built monitoring and alert features for given the disproportionate rate at which older adults are targeted by identity theft and financial scams. Aura's all-in-one approach reflects a broader consolidation trend in the consumer digital safety category, where companies like LifeLock (owned by Norton), Experian, and various standalone VPN and antivirus providers have historically competed as point solutions rather than integrated suites. Aura has raised substantial venture and private equity funding, including a large round led by General Catalyst and Warburg Pincus, reaching a valuation in the billions of dollars, and has continued to expand its family safety and elder fraud protection features as reported financial fraud and scam losses affecting American consumers have grown significantly in recent years.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
