Companies
/
Persona
Cybersecurity
Persona is a San Francisco-based identity verification platform that helps businesses verify customers' identities and manage fraud risk through a configurable, developer-friendly API.
Create an account to view live offerings, pricing, and market activity.
Sign in to view offerings and live market activity.
Persona was founded in 2018 by Rick Song and Charles Yeh, based on the observation that a very wide range of businesses, spanning fintech companies, marketplaces, gig economy platforms, and many others, increasingly need to verify their customers' or users' identities, whether to comply with anti-money-laundering regulations, prevent fraud, or meet age verification and other trust and safety requirements, but that most identity verification solutions available at the time offered relatively rigid, one-size-fits-all verification workflows that didn't easily accommodate the significant variation in identity verification needs across different industries, use cases, and risk tolerance levels. Persona's platform provides a highly configurable identity verification infrastructure that lets businesses design custom verification workflows tailored to their specific needs, combining various verification methods including government-issued ID document scanning and authentication, biometric facial recognition matching a selfie photo against an ID document photo, database verification checks against various data sources, and other identity signals, letting businesses assemble the specific combination and sequence of verification steps appropriate to their particular risk profile and regulatory requirements rather than being forced into a single standardized verification flow that might be either insufficiently rigorous for higher-risk use cases or excessively burdensome and friction-inducing for lower-risk situations. This flexibility has appealed particularly to businesses with varied or evolving identity verification needs across different parts of their product or different customer segments, letting a single company potentially use different verification workflow configurations for different use cases, such as a lighter-touch verification for a low-risk action versus more rigorous verification for higher-risk transactions or account changes. Persona's customers span a wide range of industries including fintech, marketplaces, healthcare, and other sectors with meaningful identity verification and fraud prevention needs. The company has raised substantial venture funding from investors including Founders Fund, Coatue, and Bain Capital Ventures, reaching a valuation exceeding $1.5 billion, competing with other identity verification platforms including Socure, Onfido, and Alloy.
FOR QUALIFIED INSTITUTIONAL AND ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Institutional and Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services, not a bank or financial institution. Cash Accounts are provided by Modern Treasury Corp. financial institution partners and through Augment's technology. Augment does not act as a money services business, provide money transmission, or serve as a custodian of funds. Funds held in your Cash Account are not FDIC insured unless expressly disclosed. Full terms available in the Augment Cash Account Agreement. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. "Investment accounts" are not brokerage accounts and do not hold customer funds or securities. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC's Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.
No news available for this company.
