Alyssa is COO at Augment, where she leads product, design, and cross-functional execution. She spent the better part of a decade inside the rooms where capital is deployed, working closely with venture firms, family offices, foundations, and high-net-worth investors across assets and investment strategies, including at UBS and EquityZen (acquired by Morgan Stanley). She believes private markets have yet to see the technology and market infrastructure they actually deserve, and that the demand from buyers and sellers is already there, waiting. She has been based in New York for over ten years, where the energy of the city matches the energy she brings to solving complex problems. Still, she has a long-running plan to open a café somewhere slow, with good coffee and music worth staying for.