The Augment Glossary

From "Accredited Investor" to "Venture Debt," we’ve demystified the complex terms you need to know to execute pre-IPO transactions with confidence.

How to use this glossary

Private markets have their own language. This glossary breaks down the most common terms you’ll see across pre-IPO investing, secondaries, and alternative assets—without the jargon.

Each entry is written in plain English and focused on how the concept shows up in real private market investing. Use it to get clarity while you research opportunities, compare deals, or follow along with Pulse and Manual.

Where to start

L

Liquidity

S

Secondary market

A

Alternative investments

A

Accredited investor

A

Accredited investor

A

Alternative assets

A

Alternative investments

C

Capital structure

D

Due diligence

E

Equity dilution

L

Liquidity

M

Market capitalization

S

Secondary market

S

Startup valuation

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FOR ACCREDITED INVESTORS ONLY: Under federal securities laws, private market investments on this platform are available exclusively to Accredited Investors. Verification of status required before investing. Private investments involve significant risks including illiquidity, potential loss of principal, and limited disclosure requirements. "Augment" refers to Augment Markets, Inc. and its affiliates. Augment Markets, Inc. is a technology company offering software and data services. Investment advisory services are offered through Augment Advisors, LLC, an SEC-registered investment adviser. Brokerage services are offered through Augment Capital, LLC, an affiliated broker-dealer and member FINRA/SIPC. Registration with the SEC does not imply a certain level of skill or training. Neither Augment Advisors, LLC nor Augment Capital, LLC provide legal or tax advice; consult your attorney or tax professional regarding your specific situation. For additional information, please refer to Augment Advisors, LLC’s Form ADV Part 2A (Firm Brochure) and FINRA BrokerCheck.